About This Game
Like and join the group for $5,000 in-game cash!
💅 Welcome to e.l.f. UP!, the ultimate makeup tycoon experience! 💄
Build, design, and grow your very own beauty empire in the biggest update yet!
🌎 Explore an all-new, expanded map with multiple new areas to discover.
🏬 Customize every part of your store, including furniture, walls, floors, windows, and ceilings.
💋 Craft custom makeup products, stock your shelves, and hire employees to grow your empire.
🛹 Returning players from e.l.f. 1.0 get a free hoverboard, bonus cash, and exclusive building materials upon launch on the 22nd!
No need to worry! The classic version is still available, and none of your progress, pets, or gamepasses will be lost. You can jump back to 1.0 anytime through an in-game teleport.
Brought to you by e.l.f.
This experience may contain advertising. Some items and features may require payment using Robux.
Game Passes (26)
Marble Flooring
by e.l.f. UP!
Double Pet Inventory Size
Increase your pet inventory to 200!
Glam Building Materials
Unlock exclusive glam themed buildings for your tycoon!
Botanical Building Materials
Unlock exclusive botanical-fantasy themed buildings for your tycoon!
Recolor Buildings
by e.l.f. UP!
More Land
by e.l.f. UP!
Double Pet Equips
Allows to equip THREE more pets, a total of six!
Car Pack
Unlock the Super Car, Race Car, and Sports Car
Ingredient Generators
by e.l.f. UP!
Store Manager
A manager that will automatically order ingredients for your store!
Discontinued
by e.l.f. UP!
Discontinued
by e.l.f. UP!
VIP
by e.l.f. UP!
Discontinued
by e.l.f. UP!
Discontinued
by e.l.f. UP!
Discontinued
by e.l.f. UP!
Discontinued
by e.l.f. UP!
Decoration Building Materials
by e.l.f. UP!
More Colors
Unlocks additional colors for default building materials
More Flooring
Transform your store’s vibe instantly with these eye-catching floors: - Gl...
Discontinued
Avoid slipping and spilling when collecting ingredients for the Matte Scienti...
Discontinued
Get an extra speed boost! Equip the Speed Coil to run faster around the map.
Discontinued
Enables the user to open 3 eggs instead of just 1
Discontinued
Increase your luck to increase your chances to get a rare pet!
Discontinued
Increase the egg opening speed!
Discontinued
by e.l.f. UP!
Badges (3)
Penalty Shootout Champion
Score 10 goals in the Penalty Shootout minigame!
Welcome to e.l.f. UP!
Welcome to e.l.f. UP! Open your first makeup store and shine.
Soccer Ball Scavenger
Complete the Soccer Ball Scavenger Hunt quest!
Game Details
- Max Players
- 6
- Created
- October 30, 2023
- Last Updated
- February 26, 2026
- Avatar Type
- MorphToR15
- Votes
- 310 Thousand up / 13 Thousand down
- Universe ID
- 5246655079
- Root Place ID
- 15218427871
- Sub-Genre
- Tycoon
- Copying Allowed
- No
- Data Updated
- February 27, 2026
Similar Games
![[🌹UPD] Fish It! 🐟](https://images.robipedia.com/icons/6701277882.png){kind=icon}
[🌹UPD] Fish It! 🐟
430 Thousand playing
Escape Tsunami For Brainrots!
330 Thousand playing
Steal a Brainrot
280 Thousand playing
Bee Swarm Simulator
110 Thousand playing
Garden Horizons 🌱
100 Thousand playing
![[🧬] Survive LAVA for Brainrots!](https://images.robipedia.com/icons/9649298941.png){kind=icon}
[🧬] Survive LAVA for Brainrots!
91 Thousand playing
![Sol's RNG [NEW NPC!👤]](https://images.robipedia.com/icons/5361032378.png){kind=icon}
Sol's RNG [NEW NPC!👤]
40 Thousand playing
Fling Things and People
37 Thousand playing